Futurist Lab

What Makes The Most Creative Teams? – Stowe Boyd via Nexalogy Environics

Based on all of the scientific research as of late, agencies are not set up whatsoever to be innovative or creative. And as long as this remains the case, they won’t be profitable or in existence into 2017 if this trend continues.

stoweboyd:

I am glad to say that I going to be working with Claude Théoret and the nice folks at Nexalogy Environics over the course of the year. Claude and I met at a conference in Montreal, and found an immediate common ground in social networks. Claude is a physicist turned social media analytics entrepreneur, and I am a computer scientist turned social tools weenie. We share a belief in the value of developing a ‘physics of humans’ and we both are certain that a key part of that science must be understanding how social networks do what they do.

So I am going to be collaborating with Claude on an investigation of those ideas, and trying to surface those topics on the Nexalogy blog. Nominally, I am a research fellow at Nexalogy, and Claude is a research fellow at Work Talk, my new research commons (about more which next week). We also hope to derive a primer on social networks principles as an outgrowth of this project, too.

In essence, we are trying to promote social network literacy, and hope that a broader and deeper understanding of the science underlying social networks will help us all understand the world better, and adopt business practices that are reality-based instead of ideological.

My first piece digs into some fascinating research by Brian Uzzi, of Northwestern, who looked deep into Broadway to find a pattern for creative teams: What Makes The Most Creative Teams?

(via emergentfutures)

Posted 3 months ago & Filed under futurist, innovation, business, creativity, 24 notes