The key thing about good content is that it...

The key thing about good content is that it requires that you think about it first and foremost from the point of view of the consumer and what they want to hear, rather than from the point of view of the brand and what it wants to say. That is a major shift in perspective for many marketers and one that some aren’t capable of making. It often requires talking about your category or the subject you’re expert in rather than the characteristics of your company or brand.

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Added to my blog post about future job roles. Social Content Scientist. A person with a sociology background who actually knows what consumers think and can work with the brand to create content they find appealing that taps into their emotions and captures the zeitgeist for the brand.

Jonah Bloom, executive director of content strategy, KBS+ Content Labs, from today’s Co.Create virtual panel. (via fastcompany)

(via fastcompany)

Posted 1 year ago & Filed under futurist, business, marketing, sociology, job titles, 32 notes