Tech and consumer electronics touches everyone of every age group. People 50+ are active users and beneficiaries of all that tech has to offer - whether it is the ease of using an iPad, or staying connected to friends and family on Facebook. But if the tech and consumer electronics industry really wants to fulfill its promise and market opportunity, it needs to hear directly from people 50+. This is an opportunity for the industry to hear directly, up front and personal. And it is an opportunity for AARP members to directly have a say and influence the technology that can benefit them and the larger market.