ibmsocialbiz:

Choose your social business strategy first.  A tool-first emphasis tends to wag the dog and is invariably a disservice to the work itself. It also will likely hold back organizations seeking to get the most from social business — the effort becomes constrained around what an individual tool is capable of, rather than trying to determine what the business actually needs. Via The BrainYard -InformationWeek 

ibmsocialbiz:

Choose your social business strategy first.  A tool-first emphasis tends to wag the dog and is invariably a disservice to the work itself. It also will likely hold back organizations seeking to get the most from social business — the effort becomes constrained around what an individual tool is capable of, rather than trying to determine what the business actually needs. Via The BrainYard -InformationWeek 

ibmsocialbiz:

Choose your social business strategy first.  A tool-first emphasis tends to wag the dog and is invariably a disservice to the work itself. It also will likely hold back organizations seeking to get the most from social business — the effort becomes constrained around what an individual tool is capable of, rather than trying to determine what the business actually needs. Via The BrainYard -InformationWeek 

ibmsocialbiz:

Choose your social business strategy first.  A tool-first emphasis tends to wag the dog and is invariably a disservice to the work itself. It also will likely hold back organizations seeking to get the most from social business — the effort becomes constrained around what an individual tool is capable of, rather than trying to determine what the business actually needs. Via The BrainYard -InformationWeek 

Posted 10 months ago 33 notes View high resolution

Notes:

  1. bertrandmgmtgrp reblogged this from ibmsocialbiz
  2. adrianwardak reblogged this from justinmwhitaker
  3. ladyday93 reblogged this from justinmwhitaker and added:
    I guess it’s freaky that I find this post as it looks like the Young and the Restless is touching upon the same topic.
  4. justinmwhitaker reblogged this from futuristlab and added:
    I think this is the issue most companies that have dallied in social media and have failed have had: they got set, or...
  5. chiw reblogged this from ibmsocialbiz
  6. faris-ghani reblogged this from ibmsocialbiz
  7. janemeskimang reblogged this from ibmsocialbiz
  8. business-perks reblogged this from ibmsocialbiz
  9. sportingaim reblogged this from ibmsocialbiz and added:
    ibmsocialbiz, for reblogging this content originally from The BrainYard -InformationWeek. In reality isn’t this a given,...
  10. real-day2 reblogged this from ibmsocialbiz
  11. garthdeblasio reblogged this from ibmsocialbiz
  12. jeffinjames reblogged this from ibmsocialbiz
  13. wildtigercorps reblogged this from ibmsocialbiz
  14. nazobu reblogged this from ibmsocialbiz
  15. mermering101 reblogged this from ibmsocialbiz
  16. timedesk reblogged this from ibmsocialbiz
  17. futuristlab reblogged this from ibmsocialbiz
  18. ibmsocialbiz posted this

About:

I'm Geoffrey Colon, a social trends subject matter expert who enjoys highlighting how technology and innovation can enhance the world and future civilizations. Thinking is my commodity. Find me at Social@Ogilvy in New York City or on Twitter

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